Medical Prescription for a Diabetic Patient in Prison, Educating Essay - 1

Medical Prescription for a Diabetic Patient in Prison, Educating Doctors - Essay Example This study examines how eating habits, balanced diets, age, beta-blocker medication, stress, body mass index, kitchen shopping lists and women to see if there is a connection. There was an observation on their food intake and eating habits, measurement was done on weight, physical activity, stress levels and sleeping cycle. This paper presents a case study of a 59-year-old prison patient who is type 2 diabetes under the prescription of a drug called 500 mg, which he is to take two tablets two times every day. The old man suffers from no other medical problems, not to mention that he is not allergic to any type of medication. In order to undertake the correct clinical management plan, it is fundamental to lay-out the history of the patient. For the last three years, the 59 old has suffered from diabetes. With respect to the prescriptions and measured to mitigate the condition, the patient has had a healthy diet. However, being in prison environment has left the patient to struggle so as to maintain a healthy diet, not to mention of inadequate access to other healthier options. Therefore, this paper undertakes an extensive and intensive clinical management plan for the patient, in an effort to study and come up with results as to whether the prescriptions of Gliclazide 80mg twice daily in glycaemic contr ol is attained with the metformin. Treatment should harmonize with the causative agent. Diagnosis requires elevated clinical examination together with a continuous examination, microbial analyses, and radiographic examination. Diagnosis calls for the use of several procedures such as Clinical, sugar, and microbiological diagnosis. Prevention should be the focus of clinicians. The act of elimination or minimizing the incidence of diabetes to a level below threshold gets highly significant (Niederman, 2006). Each of the diagnostic procedures has its advantages and disadvantages.  The viability of the procedures requires â€Å"gold standards† for the analysis of diabetes.   The microbiological method has yielded a good result when compared with other methods.

Effect of Brand Equity on Consumer Perception of Brand

Effect of Brand Equity on Consumer Perception of Brand Brand equity plays an important role in the firms in creation and development of both product and company brand strategy. The study aim to analyze the relationship of different variables of brand equity with the purpose of providing the relationship between effectiveness of brand equity and customer perception of the brand the research focuses on the dimensions of brand equity which involve brand awareness, brand image, brand quality, brand loyalty and brand association However the researches examine relationship between dimension of brand equity and consumer perception of the brand Primary and secondary data source will be used so as to be able to achieve the objectives questionnaires will be constructed to provide answers to research question. Also interview and focus group will be among the secondary data In this study, eighty (1o0) questionnaires will be distributed, The study will make a survey for these dimensions of consumers based-brand equity and their perception of brand so as to determine the accuracy and validity of the research for current and future use. Key words: consumer perception on brand, brand equity, loyalty, image quality and association CHAPTER 1: INTRODUCTIO This chapter of the project present a brief discussion about background to the research ,followed by problem statement ,aim and objectives ,justification for the research methodology and conclusion of the chapter BACK GROUND OF THE PROBLEM Based on the rapid changes in the global market and high competition between firms or companies the concept of brand management has become more important .Because good brand management bring about clear different between products and services provided by different companies brand management is important because it ensure strong brand equity which help customers especially when customers need to purchase product or services. Concept of brand equity has received a great deal of research interest in the past 18 years and continues to be one of the most appealing fields of marketing for private and public sector firms. Brand equity issues are important in the design and development of a company and its product or service offerings(Keller ,2004) However academics have not achieved a widely accepted methodology of measuring firms brand equity or the effect of different variables of brand equity on the valuation of a brand. Researchers have also found that brands with high brand equity receive a considerable purchase price, even when a company has declared bankruptcy (Kaikati 2003) suggesting that high brand equity can provide rewards even when a company is in a poor financial position Brand equity is recognized in the name and symbols associated with a company and the very act of social responsibility is believed to be a significant driver for Building strong brand Despite many other factors that global and local brands of different products use brand equity as measurement of its effectiveness to their customers Prasad and Dev,(2000) presented some factors which are the simplest way for hotel industries to recognise and distinguish between themselves in the mind of their customers is through strong brand equity .(Low and Lamb,2000) also stated that in the service market the main brand is firms brand while the packaged goods market the main brand is seen to the product brand itself. As research shows a powerful brand enhance customers attitude and strength toward brand. According to (Keller, 2004) customer awareness and association influences attributes of perceived quality and finally result to brand loyalty especially when customers are satisfied with product or service they purchase. Strong brands allow its customers to have better perception of brand regardless either intangible or tangibility. Branding has been conducted for centuries as a means for producers to distinguish their goods against those of competitors by creating a recognizable and memorable image. Aaker, D.A Kumar and Day (2007) Kotler p (2002) states A brand is a name, symbol, design, or mark that enhances the value of a product beyond its functional purpose. The term brand equity focuses on the added value with which a brand endows Brands such as coca cola their brand equity is difficult to measure because the company extended their product with strong brand awareness. This is same as TBL drinks ( alcohol and non alcohol ) the company have extended their brand within the country and out of the country . Aaker, D.A Kumar and Day (2007) As far as brand associations are concerned researchers narrated a minimum of nine brand associations that can affect brand effectiveness toward consumer perception brand association communicate the approach or the meaning of product in specific term on how consumer needs can be fulfilled in any competitive environment Additional research has revealed that companies will pay a premium to acquire or merge with a competitor that has recognized high brand equity as a means of hedging against new product costs (Aker 2004) Purchasing a company or product line with high brand awareness has a high potential for carryover to the new parent company, as long as the brand name remains effective and consumers do not see a visible reduction in performance Researchers such as (Merrilless and Millers 2008)state that loyal customers who perceive higher brand image tend to act more favourably toward rebranding because when the company face any down fall they can make innovation or rebranding and improve some factors that will make the brand more known to create top mind and mind recall.Marketers should enhance some core peripheral brand concept to build up connections between the initial brand image to attract the target customers and this is importance especially when the competition is high Although several brands within different product and service categories used different method to measure brand equity .Also other researchers (Prasad and Dev ,2000:23)state that relatively limited research on brand equity within the hotel industry and other companies has been conducted and more others by different researchers where they shows some gapes from different research conducted which indicate the importance of strong brand equity on customers perception of the brand For the company to archive a sustainable competitive advantage in the marketplace one has to value the importance of building strong brand (Kim , Kim An 2003,Parasa and Decade 2000) this is by maintaining and improving brand to ensure customers satisfaction is high compared to what your competitors do Conclusively the most important or best way of building strong brand value and support product or service performance will is to ensure effective brand management and strong brand equity because if the brand management and brand equity is poor then it will have great effect to the customers as researchers suggest there should be effective brand equity to ensure that all the measurement of brand are active to avoid effects to customers especially when they make perception or decision of what brand to purchase. Therefore the company need to have effective brand equity because consumer perception on a brand is based on the brand equity (Kotler, P and Armstrong, 2002) THE PROBLEM STATEMENT The failure of companies in maintaining effectiveness of their brand which as a result it affect customers perception of brand this is because companies try to come up with different brand which keep them different from other competitors but some of them they fail to perform well despite that they have brand. While the failure of the company to build effective brand equity will actually leads to the failure in achieving the desired organization goals because even if the company have brand but if the brand can not compete then the firm will not do well. . This is because brand equity play an important role in maintaining customer loyalty and organization performance in the market place. So Having the brand itself is not enough the company should have strong brand effectiveness because brand equity have great effect on consumer perception of brand When reading through literatures researches shows different gaps regarding customer base brand equity in service industry and most focus on relationship between firm performances using brand awareness and image as a moderating effect. Also I noticed that most researches {Aaker (2001), Keller (2003), cob-walgren et al (2005), Lasser et al (2005), Yoo et al (2003) Yoo and Donthun (2001) surveyed these dimension of brand equity and determine their effect to the customers especially when the brand is not well managed More over due to the fast change in consumer wants and high competition has influence brand management to ensure better performance of the company because brand equity has great effect on consumer perception of the brand (kotler P. 2002). Therefore I have chosen to carry out this research to indicate the effectiveness of brand equity on customer perceptions of a brand and examining their effect on customer perception and organization performance. Accurate method of data collection will be primary and secondary data in which I will base on literature review, interviews and questionnaires to get the validity and reliability of the problem. PURPOSE OF THE RESEACH The project has to do with the effectiveness brand equity on customers perception of brand the main objective will base on the following: Determine relationship between brand awareness and customer perception of brand Analyze the effect of brand image to the customer perception of the brand Examine the relationship between brand quality on customer based- brand equity and their perception of brand Determine the effectiveness of brand association in brand equity to the customer perception of brand Analyze the effect of brand loyalty to customers and customer perception of the brand Lastly the findings will show or tell what dimension seems to have least or lower consideration when customers make perception about the brand .this will be used as one of the recommendation for this research for the companies and future research on what they should focus on for the future DEFINITIONS OF THE KEY CONCEPTS The following model demonstrates that brand equity is developed based on the five dimensions of brand loyalty, name awareness, perceived quality, brand associations, and other proprietary brands assets (example distribution system). How the brand performs on these dimensions is what leads consumers to develop an overall, intangible rating of brand equity. This equity then provides value to the consumer and the firm in the outlined ways. The model by Aaker was one of the first seminal works in the field of brand equity and led to future research in the area. KEY CONCEPT Figure: Aakers Brand Equity Model 2002. Brand: Kotler et al (2005, p.549) state that brand is a name, term, sign design or a combination of all of these factors that identify different product or marketers of any product or any service. According to (Kapferer (2004) a brand is a name that has power to influence a buyer he also said that these influences could be the result of strong brand association and relationship built up over time among customers or distributers. Brand Equity Aaker (2004) stated that brand equity is a set of brand assets and liabilities linked to a brand example brand name and symbols that add or subtract from the value provided by produce or services to a firm direct to its customers. Brand loyalty Aaker (2004) Brand loyalty is the attachment that customers has to the brand or is the consumers preference to purchase a particular brand in a product class and this is due to consumers awareness about the product or the quality and image of the product or customers satisfaction .all of these add to customers loyalty Brand image Keller (2005) Brand image is consumers perception about the brand or how they view the brand. Also brand image is symbolic construct created within the mind of consumers and it consist all the information and expectation that customers expect to get from a certain brand of Product or service Brand awareness (Aydin and zer, 2005).Brand awareness refers to the ability for a buyer to recognize or recall a brand is a member of a certain product category Rossiter and Percy (1987) state that brand awareness is essentials for communication because good brand awareness create top mind which help to make marketers work more simplified when customers are aware of the product . Without brand awareness no communication effect can occur for customers to buy a brand they must be aware of it. BREACK DOWN OF THE WORK The research consists of five (5) chapters. The first chapter based on brief discussion about background to the research, followed by problem statement, aim and objectives, justification for the research methodology and conclusion of the chapter The second chapter present the theoretical frame work with theories which are relevant to the study literature review has been structured in the following way starting by consumer behaviour ,brand ,brand equity conceptualization of brand equity brand equity in service industries and finally dimension of brand equity and conclusion of the chapter Chapter three presents the method which will be used in data collection. It explains the research design that has been used, also research approaches, data collection method, source of data, reliability and validity and lastly limitation of the research The fourth chapter present data analysis and result of the findings Finally chapter five deals with conclusion, recommendations and suggestion for the companies and future research, the references and appendix are presented at the end of the research CHAPTER 2: THEORETICAL FRAME WORK This chapter put together what other researchers have Witten about this topic which is addressed in the title. this include literature reviews from different research which will help to identify gaps and limitation from previous research also literature review help to add on the body of knowledge to support the problem oh hand CONSUMER PERCEPTION AND BEHAVIOR Consumer behaviour For better understanding about brand equity on customers perception about brands , it is necessary to start with consumer behaviour. Belch and Belch (2004) defined consumer behaviour as the process and activities people engage in especially when searching ,or selecting ,or purchasing the product ,it involve evaluating and disposing of product and services to satisfy their needs and desire. Dalqvist and Linde (2002) characterized consumer behaviour into four bases which include rational, learned, unconscious and social behaviour and they are represented in three ways KNOWLEDGE ATTITUDE ACTION Rational behaviour: (Dalqvist and Linde 2002) customers with rational behaviour, first they get some knowledge about the product and what in offers then they get attitude toward the product and finally they may act to buy or not to buy the product .This is usually when customers purchase expensive product Example cars (KNOWLEDGE ATTITUDE ACTION) Unconscious behaviour: consumers with unconscious behaviour start with an attitude toward the product this attitude may either be from emotional or feeling .then consumer find more information about the product and then get knowledge about it and finally they may choose to buy or not (ATTITUDE KNOWLEDGE,ACTION) Learned behaviour: this is when consumers do not plan their choice of product they do it by habit example of this habit is when buying a newspaper (ACTION KNOWLEDGE ATTITUDE) Social behaviour : consumers with social behaviour tends to choose theirs product as the result of social environment which they live in .the status, lifestyle and other influences they may influences the product they may buy ( ACTION ATTITUDE KNOWLEDGE) FACTORS THAT INFLUENCES CONSUMER BEHAVIOR DIAGRAM Cultural factors: this may include factors such as culture, subculture or social classes in which a consumer identifies his or her self with Social cultures :this may include factors such as family ,reference group, and consumer role and status example religious leader Like pastor Personal factors :this include factors such as lifecycle ,status, and age of consumers also the economic situation, occupation self-concept and consumer personality Psychological factors include perceptions ,motivational ,learning attitude and belief of consumers .These factors have great effect on consumer perception The above factors have great effect on customer perception of the product this is because people differ in geographical location and the norms and conduct differ so this can affect the purchasing of product due to customer perception CONSUMER BUYING BEHAVIOR According to sderlund (2001) consumers buying behaviour include attitude, intention, preference, strength and commitment of consumer to purchase a product. Consumers buying behaviour this may be called buying behaviour of the final product. . From the diagram above it shows stages that consumers pass through when they want to buy a product but these stages also may depend with a product and if its a first time customers to purchase that product (kotler p 2004) proposed five stages that consumers go through when they need a product, need recognition, information search ,evaluation of information, purchase decision , post purchase DIAGRAM Need recognition: this is when consumers define their need or their problem .this may be due to internal stimulus or external stimulus Example of internal stimulus is when you need a drink as a result of hunger .External stimulus arise due to many things example commercial on television about something my force or influence a certain need (Kotler, 2005) Therefore it is importance that marketers find out what stimulus attracts interest in their brand. Information search: (kotler p ,2005) this is when customers find informations from different sources based on their need example sources such as commercial source, personal source, and experiential source these sources are important to enhance knowledge and awareness of any available brand Alternative evaluation: this is where consumers evaluate and rank alternatives from the obtained information example of evaluation may base on quality price, warrant and package and other information Purchase decision: this is where consumers purchase product that they want, their perception may be influenced by unforeseen factors and attitude of others. Post purchase decision: this is when consumers compare their expectation and the actual perceive performance (Kotler et al (1999) stated that they get satisfied when their expectations are the same with the product performance Consumers behaviour may depend on type of the product consumer is buying Kotler (2001) designed a buying behaviour model which consisted of four different buyer behaviours. DIAGRAM Complex buying behaviour: when consumers buy a high quality brand and before making purchase they seek more information about it .This is high consumer involvement example when a person want to buy a car other electronic product like laptop they need significant differences between brands. Habitual buying behaviour: when customers purchase a product out of habit these customers have low involvement with the brand Variety seeking buying behaviour: when customers go around the shopping mall and experiment with variety of product Dissonance reducing buying behaviour: this is when customers are highly involved with buying product as a result of fact that is expensive or rare Example buying Apple laptop or buying a car like BMW FACTORS INFLUENCING CONSUMER PERCEPTION OF BRAND PERCEPTION: Perception is a process by which the information is received, selected evaluated, organised and interpreted by an individuals when they need to purchase product. (Kotler 2005). Factors influencing customers perception Diagram Influence by others: influences by others play an important role when one need to buy something .consumers have habit of consulting each other regarding a new brand that they need to purchase to seek their advice .some advice are very strong and help buyers to buy quality brand these influence my be from friends, cultural value behaviour and preference or socially like small group like family or membership group. So these influences can make someone buy a product which he or she was not planned to buy. (Derlund 2000) Quality: this is the strongest factors which consumers take into account when making their choice on what to purchase .According to (Uggla (2001) quality is an integrals part of brand identity. Price: is used as an exchange of product or services, price can be used as a reason for a choice of a certain product or service example guying at lower cost to escape financial cost or risk or highest product to get good quality. (Derlund 2000) price place and brand are the three important factors when deciding consumers purchase choice in every product. Advertising: the ain of advertisement is to create top mind and awareness to the target customers target consumer about the product or service. Advertisement is a major way of communication .According to (Aaker 2002) advertising, promotion and packaging empress are the key factors to influence customers to purchase your brand because advertisement create top of mind and brand recall. Packaging: this is designing the cover of the brand or product that will help to attract and influence customers (Kotler 2001) packaging is a form of advertisement in the sense that it sales duties such as attracting customers describing and selling the product. Convenience :the brand should have things that can convince buyers , conveniences of brand has significant effect on consumers because in a real sense no one can buy product which have no easy access or no store available ,sellers must create ways to customers to get product in easy way to avoid unnecessary cost (Lin and chang 2003). DETAIL ON BRAND: BRAND: Kotler et al (2005 p.5490) state that brand is a name, term, sign design or a combination of all of these factors that identify different product or marketers of any product or any service. According to (Kapferer (2004) a brand is a name that has power to influence a buyer he also said that these influences could be the result of strong brand association and relationship built up over time among customers or distributers. Brand is a means where sellers can be differentiated because everyone can produce a product but to make them different the branding is very important. (Jones and Slater 2003) They sum up these added value that develop from different experiences that customers may have from the brand which rise as the result of using the brand which could be as a result of consumer association with the brand Having strong brand companies not only could facilitate the differentiation of their product to with their competitors .but with branding companies are able to create confidence and loyalty in their firm performance (Halverson Revaz, 2006). IMPORTACE OF SRONG BRAND According to (Dave Dolak 2003) strong brand will create the following benefit amongst others Build name and brand recognition for your product or the company which may influence consumer buying behavior decision Build trust and emotional attachment to firm product or services Make purchase decision more easy and it will enable customers to have trust toward the brand and create belief as result they become loyal to your brand even without knowing the uniqueness of your brand Any strong brand can create the consumer attitude toward a particular product and services and the strength of such attitude is developed through experience with such brand A strong brand enjoys the benefit such as reduced competitive advantages, premium price, customer loyalty, profitability, reduced the perceived risk of consumers who are not so sure of their decision THE BRAND EQUITY Concept of brand equity has received a great deal of research interest in the past 18 years and continues to be one of the most appealing fields of marketing for private and public sector firms. Brand equity issues are important in the design and development of a company and its product or service offerings. However academics have not achieved a widely accepted methodology of measuring firms brand equity or the effect of different variables of brand equity on the valuation of a brand Aaker (1991) defined brand equity as assets and liabilities that add or detract value to a firm and/or its companies. Brand equity help to increase seals ,price premium and customers loyalty this is because brand equity comprises all the importance element of the brand example brand awareness , brand image , brand quality and other element .so when brand equity is strong it will help the company performance to be good and also influence more customers toward the product or services In other words brand equity can be said to be an asset or liability connected to brand name that adds or subtract value to the product This definition of brand equity can be widely described into other three ways which could be based on financial perspective which stress the value of brand to firm, or customers perspective which sees brand equity as the value of brand to consumers and the combination of the two The study focuses on customers perception .consumer based brand equity can be divide into customers perception which based on brand awareness, perceiver quality, image, loyalty and association and their buying behaviour DIMENSIONS BRAND EQUITY The following diagram illustrates the measurement of brand equity. Brand equity by reasserting the lack of tangibility and clear definition of the concept Brand equity is due to large sales and a sizeable advertising budget, since consumers are more likely to favour the larger brand names. Baldinger and Rubinson (2007) argued against the assertions of Ehrenberg by showing research that customer attitudes can be measured with some level of validity and that brands (large or small) do show a decrease in strength when observed over a long period of time DIMENSION OF BRAND EQUITY Aaker (2001) BRAND ASSOCIATION: Chen (2001) identifies the types of brand associations and examines the relationship between the characteristics of brand associations and brand equity. He uses the research of (Aaker 2001) to develop his model concluding that the underlying value of a brand name is often a set of 11 associations. Chen suggests classifying brand association into product and organizational associations and further sub-associations as outlined in his brand association model. Chen (2001) provides useable examples for the functional attribute associations and non-functional attribute associations to increase the readers understanding of the framework. He then conducts his research to determine the effect of brand associations on brand equity Apelbaum, Gerstner, and Naik (2003) highlight the difference in price provided by brand awareness and examine whether quality is as much a price determinant as brand equity. The authors study the variations in product quality between national and store brands from selected Consumer Reports lists and compare the use of premium pricing. As noted earlier, consumer beliefs about brand attributes and benefits can be formed in different ways. (Ian and Taylor 2002) Brand attributes are those descriptive features that characterize a product or service. Also brand benefit are the personal value and meaning that customers attach to the product or service attributes In general, the source of information creating the strongest brand attribute and benefit associations is direct experience. This type of information can be particularly influential in consumers product decisions, as long as consumers are able to interpret their experiences accurately. Word of mouth or other non-commercial sources of information (consumer organizations, the press, etc.) can also create strong associations (Ian and Taylor 2002). Many authors (Ian and Taylor 2002) as cited by Juan Carlos et al 2001)find that quality differences between national and store brands vary significantly across product categories and for 25 percent of product categories, the average quality of store brands is higher. In spite of this difference in quality, national brands receive a substantial price premium (30 percent on average) and when the quality of national brands is higher than store brands the price premium increases to 50 percent Both Aaker (1991) and Keller (1993) define brand associations as the information in the consumers mind linked to the brand consumers use associated to process and store information in their memories that can be used especially when they need to make decision on what to purchase good association of the brand will take organisation into customers consideration and it can be liked to trust which result to better organisation performance . BRAND AWARENESS Brand awareness can be referred as the degree of consumers familiarity with a brand (Aaker 2001 and Keller 2003 stated that brand awareness is a vital element of brand equity in which when the brand is well known it become important to the company since customers may be influenced by the brand (Rossiter and Percy 2007) brand is the ability of customers to distinguish the brand amongst other brand Keller (2003) Conceptualized brand awareness as a source of good brand recall and brand recognition .He went further to say that the recall is the ability of customers to remember a brand from their mind when the product class is made known Brand awareness is reflected in the consumers ability to identify the brand under different Circumstances (Keller, 1993). Also is considered as important in low involvement product categories .when it come to high involvement product like cars and other expensive and durable product its however likely that customers spend more time when they make their decision on what to buy so when that product is well known and all the specification are known and where to get also it become more convenience for the consumers and hence may customers may favor that particular brand According to (Aaker, 2001 p 34) there are three level of brand awareness namely: Brand recognition: is the ability of consumers to identify a certain brand amongst others that is aided as recall situation where bay a person is asked to identify a recognized brand name from a list of brand from the same product class Brand recall: is a situation where by a customer is expected to name a brand in product class, also it can be referred as Unaided recall as they are not given any clue from the product class Top of mind: this is referred as the first brand that consumers can recall among a given class of product Different researchers have seen brand awareness as an element that play an important role to both customer and the company ,to custom

Infinity in a Moment :: English Literature Essays

Infinity in a Moment Dear Mel, I’ve finally come to a conclusion†¦the first in my life I think. I’m in love. What an annoying nothing†¦the word love. Undermined after years of unrepresented use and manipulative thought. Contemporary teens, playing with matches to start a fire that will only burn down their own foundations of security and ontology. It’s a card trick to them, after all they’re immortal, apprehensions are as pointless as relationships. Throwing around promises that should tear the doors of heaven apart revealing metaphors incapable of description, but instead suffocates in a beer glass. Love use to mean something. It still does for me, but for others it’s a cryptic dialogue, disguised for the mere purpose of placation. To reach that level of appeasement, to get her into your room or to that party or into that pathetic dream that was summoned from the filth of petulant, diseased weakness. Riches used to buy money less valuable. Absurd reality that tortures its puppets. It’s a momentary high that you inhale when unhappiness overcomes boredom: â€Å"I think I love that girl over there,† as he falls from the pinnacle of a drunken revelation. What does he think? Jesus Christ, what happened to that inexplicable emotion that could jump into a pregnant pool of chaos and bear harmony? I’m just rambling of course, because who wants to be told that their life is extravagant without love? Or can inf inity truly reside inside a moment’s establishment? The only light in breath becomes that crystal that reflects the only happiness. Pretty rock. The reason to brush your teeth, build materialism in a gym, make the field goal to win an A paper. So if she flies higher to a bird with brighter feathers do mine wither away? Our constructed bridge of self-image that chiseled a connection in her heart is burned, buried, and consumed by the soiling footsteps of the mass. Is my purpose forgotten, a blaring cacophony of everything worth living for now reduced to a mere whisper carried by a struggling wind? Life is so fickle. The purest form of logic in a wrapper of recycled tears. Smile. Click. Flash. Infinity in a moment impossible? Not when lost in her eyes. Oceans of polished perfection, dreams radiating in a sunset. Redundant? Or perhaps the point is still overlooked. Lips against cold glass only create steam until the reflection melts into my own and I feel for the first time the embrace of divine fulfillment: an ecstasy of climax in literature.

Body and Performance Art Essay

Body art, which is to say, the use of the artist’s body as a medium, stage and avenue for the exhibition of a particular inspiration and ideology, is closely and mostly defined by feminist art. With tones of subversiveness which picks up after postmodernism, critics argue that the use of the body as an art medium, or all forms of body and performance art is a ‘naive essentialism’ which is necessarily exploited in the art world. Either through live performance art, or captured stills of the human body as a necessary canvass of inspiration and ideology splattered with an assortment of colors, of paint, piercings, tattoos, and similar instance of aesthetical decorations, body art is and should be considered a formidable, and at the very least, ‘real’ artform, because it reflects the idea and creative proclivities of one person, and translates it from the abstract to the concrete. Body and performance art may be considered by some as an act of subversion and a deviation from conventional and traditional forms of art, but for the most part, it evokes the complexity of humanity, in its purest, most raw and unedited form, and despite other issue which could lie therein, the aforementioned qualities encapsulates what art is essentially and fundamentally about.

Information Systems Essay

Information systems are the foundation for conducting business today. In many industries, survival and even existence without extensive use of IT is inconceivable, and IT plays a critical role in increasing productivity. Although information technology has become more of a commodity, when coupled with complementary changes in organization and management, it can provide the foundation for new products, services, and ways of conducting business that provide firms with a strategic advantage. 3. What exactly is an information system? How does it work? What are its management, organization and technology components? * Define an information system and describe the activities it performs. An information system is a set of interrelated components that work together to collect, process, store, and disseminate information to support decision making, coordination, control, analysis, and visualization in an organization. In addition to supporting decision making, information systems may also help managers and workers analyze problems, visualize complex subjects, and create new products. * List and describe the organizational, management, and technology dimensions of information systems. Organization: The organization dimension of information systems involves issues such as the organization’s hierarchy, functional specialties, business processes, culture, and political interest groups. Management: The management dimension of information systems involves setting organizational strategies, allocating human and financial resources, creating new products and services and re-creating the organization if necessary. Technology: The technology dimension consists of computer hardware, software, data management technology, and networking/telecommunications technology. * Distinguish between data and information and between information systems literacy and computer literacy. Information literacy: is the ability to find, learn and use information. It doesn’t rely on what you can remember but what you can locate and use. The process of learning in an information literate environment involves being able to find the information rather than memorize it. Computer literacy: is the ability to use the computer. This is an understanding of how to use productivity software on the computer such as word processing, excel, and powerpoint presentation researchs. It is also having knowlege on how to use the internet, collabaration tools, and technology. 4. What are complementary assets? Why are complementary assets essential for ensuring that information systems provide genuine value for an organization? * Define complementary assets and describe their relationship to information technology. Complementary assets are those assets required to derive value from a primary investment. Firms must rely on supportive values, structures, and behavior patterns to obtain a greater value from their IT investments. Value must be added through complementary assets such as new business processes, management behavior, organizational culture, and training. * Describe the complementary social, managerial, and organizational assets required to optimize returns from information technology investments. Organizational assets: * Supportive culture that values efficiency and effectiveness * Appropriate business model * Efficient business processes * Decentralized authority Managerial assets: * Strong senior management support for technology investment and change * Incentives for management innovation * Teamwork and collaborative work environments Social assets: * The Internet and telecommunications infrastructure * IT-enriched educational programs raising labor force computer literacy * Standards (both government and private sector) Chapter 2 1. What are business processes? How are they related to information systems? * Define business processes and describe the role they play in organizations. Â  A business process is a logically related set of activities that define how specific business tasks are performed. Business processes are the ways in which organizations coordinate and organize work activities, information, and knowledge to produce their valuable products or services. How well a business performs depends on how well its business processes are designed and coordinated. Well-designed business processes can be a source of competitive strength for a company if it can use the processes to innovate or perform better than its rivals. Conversely, poorly designed or executed business processes can be a liability if they are based on outdated ways of working and impede responsiveness or efficiency. * Describe the relationship between information systems and business processes. Information systems automate manual business processes and make an organization more efficient. Data and information are available to a wider range of decision-makers more quickly when information systems are used to change the flow of information. Tasks can be performed simultaneously rather than sequentially, speeding up the completion of business processes. Information systems can also drive new business models that perhaps wouldn’t be possible without the technology. 3. How do systems that link the enterprise improve organizational performance? * Explain how enterprise applications improve organizational performance. Â  An organization operates in an ever-increasing competitive and global environment. The successful organization focuses on the efficient execution of its processes, customer service, and speed to market. Enterprise applications provide an organization with a consolidated view of its operations across different functions, levels, and business units. Enterprise applications allow an organization to efficiently exchange information among its functional areas, business units, suppliers, and customers. * Define enterprise systems, supply chain management systems, customer relationship management systems, and knowledge management systems and describe their business benefits. Enterprise systems integrate the key business processes of an organization into a single central data repository. This makes it possible for information that was previously fragmented in different systems to be shared across the firm and for different parts of the business to work more closely together. Business benefits include: * Information flows seamlessly throughout an organization, improving coordination, efficiency, and decision making. * Gives companies the flexibility to respond rapidly to customer requests while producing and stocking only that inventory necessary to fulfill existing orders. * Increases customer satisfaction by improving product shipments, minimizing costs, and improving a firm’s performance. * Improves decision making by improving the quality of information for all levels of management. That leads to better analyses of overall business performance, more accurate sales and production forecasts, and higher profitability. In short, supply chain management systems help businesses better manage relationships with their suppliers. Objective of SCM: Get the right amount of products from the companies’ source to their point of consumption with the least amount of time and with the lowest cost. SCM provides information to help suppliers, purchasing firms, distributors, and logistics companies share information about orders, production, inventory levels, and delivery of products and services so that they can source, produce, and deliver goods and services efficiently. SCM helps organizations achieve great efficiencies by automating parts of these processes or by helping organizations rethink and streamline these processes. SCM is important to a business because through its efficiency it can coordinate, schedule, and control the delivery of products and services to customers. Business benefits include: * Decide when and what to produce, store, and move * Rapidly communicate orders * Track the status of orders * Check inventory availability and monitor inventory levels * Reduce inventory, transportation, and warehousing costs * Track shipments * Plan production based on actual customer demand * Rapidly communicate changes in product design Customer relationship management systems: enable a business to better manage its relationships with existing and potential customers. With the growth of the Web, potential customers can easily comparison shop for retail and wholesale goods and even raw materials, so treating customers better has become very important. Business benefits include: * CRM systems provide information to coordinate all the business processes that deal with customers in sales, marketing, and service to optimize revenue, customer satisfaction, and customer retention. This information helps firms identify, attract, and retain the most profitable customers; provide better service to existing customers; and increase sales. * CRM systems consolidate customer data from multiple sources and provide analytical tools for answering questions such as: What is the value of a particular customer to the firm over his/her lifetime? * CRM tools integrate a business’s customer-related processes and consolidate customer information from multiple communication channels, giving the customer a consolidated view of the company. * Detailed and accurate knowledge of customers and their preferences help firms increase the effectiveness of their marketing campaigns and provide higher-quality customer service and support. Knowledge management systems : enable organizations to better manage processes for capturing and applying knowledge and expertise. These systems collect all relevant knowledge and experience in the firm, and make it available wherever and whenever it is needed to improve business processes and management decisions. They also link the firm to external sources of knowledge. Business benefits include: * KMS support processes for acquiring, storing, distributing, and applying knowledge, as well as processes for creating new knowledge and integrating it into the organization. * KMS include enterprise-wide systems for managing and distributing documents, graphics, and other digital knowledge objects; systems for creating corporate knowledge directories of employees with special areas of expertise; office systems for distributing knowledge and information; and knowledge work systems to facilitate knowledge creation. * KMS use intelligent techniques that codify knowledge and experience for use by other members of the organization and tools for knowledge discovery that recognize patterns and important relationships in large pools of data. * Explain how intranets and extranets help firms integrate information and business processes. Â  Because intranets and extranets share the same technology and software platforms as the Internet, they are easy and inexpensive ways for companies to increase integration and expedite the flow of information within the company (intranets alone) and with customers and suppliers (extranets). They provide ways to distribute information and store corporate policies, programs, and data. Both types of nets can be customized by users and provide a single point of access to information from several different systems. 5. What is the role of the information systems function in a business? * Describe how the information systems function supports a business. Â  The information systems departments is the formal organizational unit responsible for information technology services. The information systems department is responsible for maintaining the hardware, software, data storage, and networks that comprise the firm’s IT infrastructure. Compare the roles played by programmers, systems analysts, information systems managers, the chief information officer (CIO), chief security officer (CSO), and chief knowledge officer (CKO). * Programmers are highly trained technical specialists who write the software instructions for computers. * Systems analysts constitute the principal liaisons between the information systems groups and the rest of the organization. The systems analyst’s job is to translate business problems and requirements into information requirements and systems. * Information systems managers lead teams of programmers and analysts, project managers, physical facility managers, telecommunications mangers, or database specialists. * Chief information officer (CIO) is a senior manager who oversees the use of information technology in the firm. * Chief security officer (CSO) is responsible for information systems security in the firm and has the principle responsibility for enforcing the firm’s information security policy. The CSO is responsible for educating and training users and IS specialists about security, keeping management aware of security threats and breakdowns, and maintaining the tools and policies chosen to implement security. * Chief knowledge officer (CKO) helps design programs and systems to find new sources of knowledge or to make better use of existing knowledge in organizational and management processes.

4 mistakes bosses make when hiring new employees

4 mistakes bosses make when hiring new employees By the time you’re ready to hire a new employee, it can feel like the end of a long and exhausting process. You’ve talked to lots of people, you’ve read countless resumes, and you could be under a time crunch just to get someone in and working. There’s probably pressure to wrap things up. Even so, as you get ready to hire and onboard new employees, it’s important to make sure you’re avoiding some of the oh-so-common mistakes.Mistake: Over-reliance on first impressionsWhen hiring, many people like to go with gut instinct when they meet a candidate. But are you hiring this person because you like them, or because they’re truly the best person for the job? Before making an offer, do a careful review of how the person meets your needs for the job. If they fall short in some areas (but your instinct is that they can learn or grow to adapt), make sure that potential is grounded in reality- not just wishful thinking. So don’t discount your first impression completely, but do several gut checks along the way to make sure you really believe they’re the right person for the role.Mistake: Not preparing everyone for the new arrivalIt’s not quite the same as sitting a kid down and explaining that he’s going to have a new brother or sister, but the dynamics don’t necessarily change all that much from childhood to adulthood. Your team probably knows you’ve been looking to hire a new person, but the â€Å"okay, it’s done, here’s your new coworker† approach can feel jarring.If you can, involve team members in the hiring process, even if they don’t have any final say in the decision. You can still have them meet with the candidate during the interview process and ask for feedback. Before the new person starts, make sure everyone’s got a basic idea of who the new team member is. A â€Å"get ready to welcome X! He will be working on these projects, and I h ear he plays a mean cello† email can help break the ice and prepare people for their new colleague.This goes for the new person as well- he or she should get a brief overview of the team, who does what, and what the group expectations are. Starting in a new job can feel overwhelming enough, but knowing a bit about what the person is walking into can help ease the transition.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});Mistake: Not defining expectations for the job and boss-employee relationshipJob interviews can be so focused on the on-paper requirements for the job that some of the interpersonal parts can get lost. When you’re interviewing someone and it’s likely to progress to a job offer, make sure they understand what your role as the boss is, as well as your priorities and expectations for the job. Again, the more you can let them know up front, the easier it will be to transition the right person into the role. Or at least identify po tential red flags or conflicts before it’s too late.Mistake: Expecting perfection from Day OneYou’re hiring someone qualified for the job, as determined from the thorough vetting of the hiring process. So this person should be ready to rock it on day one, right? Yes†¦ and no. While you shouldn’t lower expectations for the person in the role, it’s important to remember that there’s a learning curve in any new position. Even if the person held a very similar job at a different company, there’s still the potential roadblock of new systems, new workplace dynamics and politics, and different priorities.Having a new employee onboarding plan can help this. By anticipating the things that the new person will need to learn and master over a certain amount of time (like processes, systems, software, etc.), you can help manage expectations- your own and theirs.Putting a little extra thought and planning into your new hire now will help you avoid s ome headaches and misunderstandings down the line. And look at it this way: the better this transition goes, the more likely it is that you’ll have thriving, satisfied employees, and less likely that you’ll be going through the same process again sooner than you’d hope.

Operations and Materials Management Essays

Operations and Materials Management Essays Operations and Materials Management Essay Operations and Materials Management Essay Operations and Material Management Assignment Seth Dahlia University of Phoenix MOM 2 There are many operations a company must accomplish to supply the goods and services people use every day. Operations include everything a company must do to create the goods and services provided to the customers. Materials management includes all the activities within a company that control the flow of materials into and out of the operating systems. The operations and materials managements systems or MOM work to make better use of a companys resources and accelerate the process f getting goods and services to the customer. Different types of companies have different MOM systems. Wends, for example provides both a product and a service. Wendy goal is to provide good food with fast and friendly service. The main goal of a company Like HP is providing a product. HP strives to develop and sell top of the line computers to Its customers. Then there are companies, such as, a hospital whose goal Is to provide excellent service to all It patrons. All three of the companies use an MOM system to manage and monitor their input, operations, and output. Each of the fore mentioned companies need a team of employees to accomplish their goals, the tasks the employees perform however very greatly. The majority of the employees of the Wendy restaurant chain are tasked with the production and sales of the companys food. These employees take the raw product and turn it into the final product of the food they serve; the employees are also tasked with providing superior, fast service to the customers. Haps employees design and produce high quality computers and computer products to sell to its customers. The employees main task. HP, is to create the best product they can at the lowest price possible. At the hospital the employees tasks are to provide service to the patrons to help them with any problem they may have. The tasks performed by the employees of these companies may be technically different but the end goal of having satisfied customers is very much the same. MOM can be broken down into three different stages; input, operations, an d output. The Input stage Involves everything a company does to supply Its operations, Including raw materials, components, Ana ladder. Operations teen take ten Input Ana evolve it into output through experts, skills, knowledge, and machines. The output is then the goods and/or services provided by the company. These three stages are the basis for MOM. As with any system in business there are costs involved with an MOM system. The first cost associated with the MOM system is the cost of raw materials and components. The cost of raw materials and components can be a large percentage of a companys total operating costs, especially companys that produce a physical product. The company must find low cost suppliers to keep the costs of production down. The amount it costs a company to run their buildings, machinery, computers, and other components needed to transform inputs into final products is called plant costs. Labor costs are the third set of costs associated with MOM. For serviced based companies labor casts are the biggest part of their production costs. A companys labor costs include the MOM 3 number of employees it takes to produce the product, how much each employee must be paid, and any benefits the company supplies its employees. Inventory costs effect all three stages of the MOM system. Inventory by definition is the quantity of sources, materials, supplies, and goods a company has in stock. At the input stage a companys inventory consists of raw materials, in the operations stage their inventory is compiled of products in work, semi-finished products that are in the operating system, in the output side the inventory consists of stock that is ready to be shipped to customers. The costs involved with inventory are the costs to store the items as well as having a the companies capital tied up in the inventory that can not be turned into profit until it is made into finished products and can be sold to the customers. The final cost associated with MOM is distribution costs, the costs to ship the finished products to the customer. Companies can reduce distribution costs by making contracts with distributors or moving manufacturing closer to the location the products will be sold at. These are the five cost factors that it takes to run an MOM system. There are four main areas that can give a company a competitive edge when it comes to operating systems. A company can design their MOM system the cost of keeping inventory and to better use resources, reducing the amount of time it takes o process a customers order are some ways to help improve productivity. Increasing the number of customer orders that can be correctly processed and ensuring reliable products are made by using a highs of innovations a company can make are to improve the quality of their products and find ways to reduce the cost of production and distribution. Improving customer responsiveness through quality customer service, a good hopping experience and after sales service is another way to gain a competitive edge. If a company can successfully grow in these four areas the have a good chance of staying competitive. M systems are a great tool Tort Duskinesss to utilize. Developing a good system can help a business control the materials bought for production, run all the functions assimilated with production, and the final product that is to be sold to the customer. With a proper MOM system a business can save money, lower costs, and gain the competitive edge they need to succeed.